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Hire Your Kids – They’re On Instagram, Too

While the digital world is bursting at the seams with DIY templates and apps for just about everything that requires a specific competency, it seems more companies – small and large, alike – are using inadequate tools and methods to connect with an audience and manage a communications plan. Don’t get us wrong – we’re all about saving money. Heck, we sneak our own candy into movie theaters. The first part of our consultation brief when engaged by smaller-sized organizations is to ... Read more

Tips for Using Twitter

While doing some light spring cleaning, I came across this short list of Twitter hints and "Better Practices" I circulated internally a while back. You may find some helpful, or already employ them. Feel free to send us some of your tips, too! 1. Be mindful of length if you want to increase RT potential. 2. Don't automatically RT without qualifying where embedded (hotlink) links originate. 3. If you are working in PR, don't embellish client facts - keep it factual and journalists will ... Read more

You Have to Whup a Man’s Ass Sometimes

For hundreds of years there have been books, manuscripts - hell, even song lyrics - dealing with the subject matter of codes of conduct.  A few years ago, one of my employees compared me to the fictional Special Agent Gibbs on TV's NCIS crime drama.  Already familiar with the character's penchant for quoting from a set of rules and protocols that were handed down from his agent mentors, I began spouting out my own "rules" - mostly in professional scenarios - ... Read more

My Travel Necessities: Gear and Advice

Lately, it seems more of my clients ask me for travel advice: essential tools and gear, general habits, where I get my shoes shined, how I show up at the crack dawn - or late at night – refreshed and ready to roll, etc. As I am actually on a layover from Hell right now, there’s no better time than the present to list my personal travel routine. Most of you will probably think I’m nuts when I reveal my first and ... Read more

Six Suggestions for Teaching a Historically Balanced Thanksgiving

We’re not elementary school teachers (except Shannon, who actually has a BA in Education, and used to be an elementary school teacher), but most of us ARE Native American, so we compiled a brief list of recommendations for those of you who perpetuate Thanksgiving stereotypes and/or rely on Disney features for US history lessons. Please pass on to someone who needs it… Try to balance your historical frame of reference. Many people see Native Americans as existing only a “long time ago.” DO ... Read more