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CASE STUDY: Launching a State’s Cultural Tourism Plan to the International Spotlight

Case Study, Marketing, Native American, Public Relations
New Mexico Tribal Land_Red Mesa panoramic_1680PR

SITUATION

New Mexico Governor Bill Richardson commissioned the New Mexico Tourism Department to launch the first statewide ecotourism initiative in America designed to develop new and sustainable business and economic opportunities to communities throughout the state.

 

CHALLENGE

Being first to market isn’t always easy—especially when the entire world is looking. 1680PR’s brain trust was personally tapped by the State Governor and Tourism Department for our particular expertise in fine arts and culture; authority and experience with all 23 Indian tribes, pueblos, and nations; and visionary business development acumen to move the project forward efficiently and within budget, interfacing with multiple state-level agencies and private-sector interests.

 

APPROACH

1680PR’s senior leadership provided specialized consultation to the Cabinet Secretary and Deputy Secretary of New Mexico’s Tourism Department regarding all Native American lands and revenue-generating interests. We bridged strategic relationships with key political / community influencer targets, while personally representing Governor Richardson’s agenda and the Tourism Department’s efforts at the international marketplace level in China. 1680PR’s visionary ideation and participation paved the runway for what has become America’s leading state tourism model. 

Tags
AgriTourismAmerican IndianAmerican Indian Tourismbreaking badChina International Travel Marketcreative agencycultural sensitivitycultural tourismeconomic developmentecotourismindian businessindian countryIndigenousinternational tourismmarketingmarketing agencynative american arts and culturenative american businessnative american tribenew mexiconew mexico tourismoutdoor adventureoverlandingpublic relationssanta festate tourismswaiatourismvisit new mexico
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Our Soap Box
1680PR

4 weeks ago

1680PR
Our tribal communities are saddened by the news of Governor Bill Richardson's passing -- my phone has been ringing non-stop today about it. He remains deeply respected for his service and collaborative approach to our particular needs in the seat of Indian Country.On a more personal level, he was a champion and intellectual inspiration for the launch of this company.I am ever grateful for the compassion, thought leadership, and confidence he placed in me during his successful governorship of New Mexico, and it was one of my highest honors collaborating with him on behalf of our Indian tribes, nations, and pueblos.I'll never forget laying on a bed in the Hospital ER, and the nurse bringing a phone to my bedside (mumbling in disbelief that the Governor of our state was calling for me), holding it next to my ear, and that distinctive voice comforting me and -- in Bill's true fashion -- telling me to hurry up and get better because we've "got a lot to do," while offering anything I should need during recovery would be taken care of, no matter what.Godspeed, old friend. I will miss our conversations.#BillRichardson #newmexico #newmexicotrue #nativeamerican #indiantribes #santafe Indian Country Today New Mexico True ... See MoreSee Less

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CASE STUDY: Launching a State’s Cultural Tourism Plan to the International Spotlight | 1680PR
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