We did not think it sounded that sexy at first either. However, we recognized a need in the oil and gas industry for a national agency that could actually do really good work. Our clients — from small downstream petrochemical contractors to Fortune 500 oil and gas companies — wanted to do better work, up their game, compete at a higher level, make their employees proud, improve their company culture, be and look professional, improve their overall communications, and sell more. They just had no one to go to that understood the oil and gas industry —from all angles (Fun fact: We have even assisted Native American tribes collaborate and work on projects with oil and gas companies.) — and had our brain trust, modern marketing and communications knowledge, creativity, and had executed it all before.
“The same person that buys a can of Coke at lunch, is the same person that is sourcing petrochemical contractors or running multi-million dollar refinery turnaround projects.”
Our philosophy is: “The same person that buys a can of Coke at lunch, is the same person that is sourcing petrochemical contractors or running multi-million dollar refinery turnaround projects.” If modern communications works for The Coca-Cola Company, why should it not work in Oil and Gas?” (Side note: We worked with Coca-Cola Studios.) It turns out, we were right. In 1680PR’s 14-year history, we have been successfully helping oil and gas companies with their marketing and communications for the last 10 years. We have even made precast concrete interesting — and sexy.
We have proved that working across many industries, including Feature Film & TV, while also understanding the needs of the oil and gas and petrochemical space and its changing sales and marketing processes that are taking place right now is a match made in Heaven. Oil and gas companies still need effective branding, messaging, and the tools to deliver it to their customers, partners, and workforce too. And, most importantly, they still need to sell and grow.
We hear it from executives and sales and marketing teams in the oil and gas industry all the time — the sales process in oil and gas is completely changing and so is the marketing that is now needed to support sales. The demographics of decision-makers are changing and these people are consuming communications and information in different ways now. The “gatekeepers” have gotten even harder to get past.
“The sales process in oil and gas is completely changing and so is the marketing that is now needed to support sales.”
Meanwhile, companies are spending tons of money on their executive-level sales teams every day (salaries, travel, systems, etc.). Supporting these investments with a solid marketing strategy and compelling messaging that communicates value in creative ways that potential oil and gas customers actually see it, is critical to any company’s return on investment.
We especially like to identify and take on unique challenges for petrochemical and oil and gas companies (the kind where you have to be expertly creative and smart), so reach out here on our Contact page to set up an introductory discussion with some of our Senior team members to see how we can do just that. Yeah, we all have a lot of calls, but it will be one of your most productive calls this year.