Born from necessity in the heart of Indian Country—New Mexico, USA—1680PR’s authentic American Indian blood runs deep. A recognized brand name in professional PR services, the “PR” in 1680PR was actually not intended to reference the agency’s area of practice—it is a reverent homage to the Pueblo Revolt of 1680—a history that resonates today in the agency’s soul.
Emerging from humble beginnings as an informal Think Tank consultancy to several Native American tribes and enterprises, New Mexico state government, non-profit organizations, established visual fine artists, high-profile personalities, and startup interests, 1680PR quickly evolved into a specialized professional practice, providing expert advice in the particular fields of Public Relations and Strategic Marketing: Positioning, Branding, Media Relations, and Digital Communications.
Our leadership’s early adoption of the first social media platforms propelled 1680PR into the national arena, amassing invitations for appearances at tastemaker events, such as South by Southwest (SXSW), and earning fraternal status among a select group of top-ranked social influencers.
Meeting with unprecedented early-stage success, some of our first clients represent an impressive and diverse scope of projects:
- Albuquerque Studios (Breaking Bad, Fright Night, Due Date, The Book of Eli, Let Me In, Marvel’s The Avengers)
- Women Innovate Mobile (female-focused startup accelerator)
- New Mexico Tourism Department (including International Tourism)
- Michael Jackson’s final concert tour stakeholders (resulting in production and release of Michael Jackson’s This Is It feature film)
- New Mexico Indian Affairs Department (the only Cabinet-level department in the United States solely addressing Native Americans) and multiple Governor’s Cabinets and Cabinet Secretaries
- Heritage Hotels and Resorts (lifestyle-branded luxury resort and hotel properties)
- Laura Smalls’ New York Fashion Week Show
- Levo League